Sobchak criticized the name of the Russian successor to McDonald’s
TV presenter and journalist Ksenia Sobchak criticized the name of the Vkusno i Tochka restaurant chain, which became the successor to McDonald’s in Russia. She doubted that the new name would take root. The corresponding post appeared on Sunday, June 12, in her Telegram channel.
“The name is no better than a terrible logo. There are terrible colors and undisguised secondariness, there is a heap of words instead of a short, clear name that would have a chance to take root. However, everyone will still say McDonald’s,” Sobchak said.
Earlier, Sobchak shared her opinion about the logo of the Russian McDonald’s. The TV presenter called the image monstrous. “Compared to the bright sunny colors of the old Mac, it looks like something very dull,” she wrote.
The fact that the successor to “McDonald’s” in Russia will be called “Vkusno i dotka” became known on June 12. This was announced by the CEO of the restarted restaurant chain Oleg Paroev.
Before that, the network published a new logo for the restaurant chain. The press service of the relaunched McDonald’s said that the logo depicts the symbols of the restaurant: two pieces of yellow fries and a yellow-orange burger.
In May, McDonald’s, which had been operating in Russia for 30 years, announced that it was leaving the country and selling all outlets. Alexander Govor, an entrepreneur from Novokuznetsk, became the new owner of the Russian restaurant chain.